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By admin, January 11, 2012

It’s 2012 and if you’re in the gym because of a New Year’s resolution then you’re wasting your time. Weight loss and getting fit cannot be sustained by a mere resolution. When I used to be a fitness instructor and personal trainer, there was a staggering amount of people signing up to the gym with the excitement of a smaller waist and toner body.

By day one most people don’t know where to start and they begin to do everything…literally everything. Every cardio machine must be used and by the end of their workout, every weight machine will be tried and most likely poorly executed. They’ll do this for about two days straight until they find each muscle in their body is twitching in agony. I’ve seen people work out for two weeks straight until the excitement wears off because the have not seen the results they wanted.

So who’s to blame? Is it the gym for convincing people to sign up with their amazing deal? Or is it the people that wait for January 1^st to make a life altering decision that have to be planned and then executed?

Well you’ve guessed it; it’s the people’s fault of course.  If your one of these people that I’m talking about then here’s what you can do. Sit down plan, write you’re food plan and workout plan. Give yourself time to rest during the week. Be patient and have fun. Find a dance class like Zumba or belly dancing. Grab a partner that will keep you motivated and is serious about this as much as you are.

There is no better resolution than to be happy, to help others and to love who you are in side and out.

Happy New Year!!!

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By healthhabits, October 17, 2010

Health Habits is waving the white flag of surrender.

Because today, I learned that Celebrity Trainer to the Stars Perez Hilton has launched his own health / fitness / weight loss / celebrity gossip website – FitPerez.com

And just how is tiny little Health Habits supposed to compete against Perez and his vast knowledge of health & fitness?

I’m screwed.

And it’s not just me.

After speaking with Drs Oz, Mercola & Weil, all three have confirmed to me that they will also be shutting down their practices, their websites and their tv shows.

It’s like when WalMart opens a store in a little town and all of the local stores end up out of business.

You can’t compete against WalMart & you can’t compete against uber-Fitness Guru Perez Hilton.

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sigh.

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By healthhabits, October 11, 2010

What does your health club (or personal trainer, or iphone app, or online fitness community, or fitness magazine, etc) do for you?

If your club is like my club, then they….

• provide fitness equipment and space to exercise
• offer the advice of their in-house fitness professionals
• blend up the latest in post-workout nutrition
• schedule fitness classes at convenient times
• bring in guest speakers to increase your fitness IQ

And, if they do all that, then you’re getting top notch health club service.

So, why is it that after I read this article from marketing guru Seth Godin, I got the feeling that today’s health club industry is doomed for extinction?

Or hopefully…evolution.

Question(s)

Why is it that over 70% of all new health club members stop coming to the gym within 3 months?

And why is it that most of the remaining 30% don’t look much better than we they first joined?

And why is it that today’s health & fitness industry doesn’t seem to care?

The Answer?

Because the current health & fitness industry is still focused on delivering products and services instead of solutions.

Think about it – most people go to a health club to burn off some fat & to get fit.

How they do it is irrelevant.

Or at least it should be.

The goal is what matters……and the health club (or personal trainer, or iphone app, or online fitness community, or fitness magazine, etc) than can shift their focus toward the goals of their clients and away from the latest fitness trend becomes indispensable to their clients.

And in my opinion, this style of thinking is a big part of the reason why Crossfit has become a major player in the health & fitness industry.

They provide results better than anyone else.

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